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Flying WV
West Virginia University Strategic Communicationsand Marketing
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Shaping Our Story

WVU Strategic Communications and Marketing

Strategic Communications and Marketing is the central hub for shaping the story of WVU through creative storytelling, strategic marketing, and clear communications. Through a consistent brand message, our work helps the University reach enrollment, retention, engagement, and fundraising goals. Let’s Go!
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The WVU Brand

Access our brand's visual elements, understand our personality, and discover resources for using our brand in your work.

Visual Identity

We’ve refreshed our brand and revamped our visual identity. Learn more about how we use type, color, and other graphic elements to share our stories with the world.

Visit Visual Identity Page

Tone and Voice Playbook

Part of a strong strategy is a consistent and compelling personality, tone, and voice. This guide will show you how to write like West Virginia University.

Visit Tone and Voice Playbook

Brand Tools and Downloads

We’ve developed brand libraries, ready-to-use templates, audience toolkits, and much more to help you market and communicate in our signature style.

Access Tools and Downloads

Brand Training and Resources

Access training videos, guides, and other resources to help you use our brand like a pro.

Go to Training and Resources

Training Topics

Marketing Strategy

Go to Marketing Strategy Training and Resources

Written Style

Go to Written Style Training and Resources

Visual Design

Go to Visual Design Training and Resources

Digital Design

Go to Digital Design Training and Resources

Photo and Video

Go to Photo and Video Training and Resources

Contact Us

Our marketing and communications experts are here to help. Our teams can provide guidance or support to help you sharpen your marketing skills and create WVU-branded designs that elevate your messaging.

Contact Our Teams

Support for Common Requests

Request A Project

Marketing and communications support for WVU.