Written Style
Training and Resources
Training Video
WVU Brand Workshop: Brand Personality and Tone, and the Storytelling Playbook
What You'll Learn
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WVU's Brand Personality
How we define ourselves and speak with our audiences.
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WVU's Brand Essence
Our pride in our people.
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Storytelling Tips
How we share our stories as Mountaineers.
WVU Personality and Storytelling
Learn about using our brand’s key messaging, personality, and how we share our stories.
Style Guides
Learn about proper use of punctuation and common terms in our brand’s writing style.
Crisis Communications Plan
Review our guidelines and protocols for appropriately and effectively communicating in an emergency.