Marketing Strategy
Training and Resources
Training Video
WVU Brand Workshop: Marketing Strategy
What You'll Learn
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Research Findings from Ologie
Learn about our findings from a discovery survey conducted with Ologie.
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Audience-focused Strategies and Creative Decisions
Learn how to make creative decisions that target our key demographics and support your marketing goals.
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Marketing Goals, Tactics, and Strategies
Learn about key marketing concepts and how to implement them in your work.
Marketing Strategy Guide
Learn how to reach your audiences better and make strategy-driven creative decisions.
See the Marketing Strategy GuideTone and Voice Playbook
Learn about using our brand’s key messaging and personality.
See the Tone and Voice PlaybookAudience Toolkits
Curated collections of our brand assets to help you design materials for the range of our audiences.
See Audience ToolkitsContact the Experts
Need some more guidance or ready to start a project? Our teams are available to answer questions or provide services. Contact a staff member from the team below to learn more.