The WVU Brand

Our refreshed brand identity is true to the Mountaineer spirit. It takes pride in our people, honors our rich history and traditions, and shines a light on what matters most.

Visual Identity Tone and Voice Playbook Tools and Downloads

Our Visual Identity

Brand assets and how to use them.

Logo and Identity

Use of WVU logos, wordmarks, and seal in your work.

Typography

WVU fonts, type pairings, and typography samples.

Color

Our primary, secondary, and neutral color palettes.

Patterns

Patterns and graphics to add texture to your backgrounds.

Elements

Branded graphics to bring your designs to the next level.

Photography

Visual standards for WVU photography.

Communicating like a Mountaineer

A consistent writing style is key to maintaining our brand. Use these guides to understand our brand's personality and communicate with your audiences like West Virginia University.

See Tone and Voice Playbook See University Style Guide Use of the WVU Tagline

Brand Tools and Downloads

Discover our Adobe Creative Cloud and Canva Libraries, the WVU Website Design System, College wordmarks, branded templates, and more.

See Brand Tools and Downloads

Flexing Our Brand

Audience Toolkits

Learn how to flex our brand and reach the range of our audiences while maintaining our visual identity.

Applying Our Brand

Training and Resources

Learn how to use our brand directly from our marketing and communications experts.