Using the WVU Logotype vs. Department Wordmarks

WVU Logotype

Purpose

The WVU Logotype is a formal visual representation the University.

When to Use

• Print materials: academic brochures, flyers and official University publications.
• Web and digital platforms: departmental websites, online reports, and academic presentations.
• Academic apparel: This is difficult to embroider, so we do not recommend using this. If you choose to use this on apparel, we highly recommend that it is screen printed.
• Promotional product: Recommended for a more formal use.

Notes

• Always use the official, approved version of your department’s logotype — do not alter, stretch, or modify it.

Examples

Department Wordmarks

Purpose

Department wordmarks provide a distinct identity for individual colleges, schools, and units within WVU.

When to Use

• Apparel: The wordmark’s bolder design ensures stronger visibility.
• Promotional products: giveaways, displays, and marketing.
• Digital: social media

Notes

• Always use the official, approved version of your department’s wordmark — do not alter, stretch, or modify it.

Examples

Need Help?

If you are in need of your department’s official wordmark or logotype, you can complete the following form to request it.